Desktop and mobile trends
In the past four years we have seen quite a shift in the way people look at things online. One example of this is the onwravens site. Statistics taken from the past four years show that the amount of people looking at this site on the desktop version has gone down by at least 12,000 each year. The amount of sessions on a mobile device has increasingly gone up each year, starting at 14.79% to 40.65% between 2012 and 2015. If this continues there is a good chance that mobile sessions will pass desktop sessions in the next few years.
Bounce rate
A bounce rate is the amount of users who leave the site after looking at only one page. For this particular site the bounce rate is higher on a mobile device than on a tablet or desktop with it being in the 50 percentile. This shows the need for mobile-first designing. The amount of mobile users continues to increase however the bounce rate is now getting any lower which shows that something needs to change in order to appeal to the mobile users more.
The bigger picture
While this information has all come from the statistics from one page. Similar statistics are showing the same thing for all over the country and the world. Studies have shown that there has been a steady increase of mobile users in the past few years. It has also been shown that the desktop has been used less. On a global range the amount of global users passed the amount of desktop users in 2015. Even google has done a study that shows that there are more smartphone users visiting their site than desktop users as of 2015.
The one thing that all of these studies and statistics are showing is that mobile users are becoming more prominent and desktop users are becoming less so. This tells us as web designers that it time to start thinking about the way we are designing our websites. The question is this, is designing for the desktop version first really the best way to go about doing this? It seems that these studies are telling us that it is time to change our ways. It might just be time to begin to design for the mobile version first. However hard that might be to accept it may very soon become the reality.
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