G.E.R.A

    We were given some random items. The items that I got was, Graphite, Eagle, RA, and 500. We then were asked to create a company or business using those things that we got.

   After I ton of thought and some just bad ideas I finally came up with the business name: Graphite Eagle Rescue and Advancement Center. I decided that it was going to be a company that rescued and helped the rare "Graphite Eagle", an organization that helps over 500 eagles a year. The next part of this was to create a logo. I found this part very difficult because I am always wanting to make things very detailed. however when it comes to a logo you can't make it really detailed because all that detail will be lost in resizing and the logo will end up looking squished and to crowded.The first few logos that I designed I made that mistake. 

   I first started with the idea of having just the circle with GERA in the middle. But then I thought about how it would be really cool to have wings in the logo. Then I thought about the purpose of GERA, which was to rescue the eagles then release them into a protected environment when they are better. So I decided to do two wings around the circle. One being all broken up and hurt looking and the other wing being healed and beautiful, to represent how we save them and help them get better. So I started to create some wings. I did really like the wings that I made, but soon realized they were to detailed.

  I then started to mess around with trying to make the logo more simple. As well as play around with that circle again. I then found that if I merged the circle and the wings then I could put an outer glow

on it and it looked pretty cool. I thought it kind of looked like a stencil was used and then spray painted on top and I really liked the look of it. Also the benefit of this was that I could make the GERA bigger than I could with he others. I then played around with different colors as the outer glow.
   I had pretty much had my mind set with this design (to the right) but then I went to create the business card and realized that the glow just did not good when it was shrunken so I went back and played with just the circle logo.
 

   I found that these three were the ones that I really liked the most. I decided on the circle with the grey background because the black seemed like too much and the white background seemed a little difficult to read.
   Now that I had decided on the logo that I wanted it was time to create the business card, stationary, envelope, app icon, and a sign on a building. This was actually pretty easy. I just used the logo and brought it into each item. I ended up really liking how they turned out. If I had more time however I would have tried to make the sign on the building look better.

Finished products: